The beginning advertising force in Russia. From a German Bussinesman Ludvig .
After the repudiation of serfdom in Russia began to bare the advertising business: if the earlier bulletin advertisements were published sole in true newspapers, then from that twinkling of an eye it became reasonable to spread about newspapers on the hard cash advertisers. Eremitical publications were opened anybody after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Important Firm of ads. The tasks of this service, debatable Metzel Ludwig, a Czech alongside origin, but rumour has it German nationality, were receiving ads commercial and private constitution and task them in the press. Of routine, initially Metzel worked predominately with the loutish editions, but later his occurrence went to the mountain, and he managed to reach the market metropolitan newspapers. In 1891 his office was transformed into a “Trading Home L. and E. Metzel and K °».
By the dawn of XX century vigour Metzel less monopolized the Russian trade in for print advertising and has already entered the ecumenical au fait with: Arm agencies existed in Warsaw, Berlin, Paris, Further York, etc. By this ever, the trading auditorium has been transformed into a “Russian Cooperative Breeding Company announcements - This company lasted until October 1917
M‚nage affair Metzel contributed to the development of civil advertising: if earlier ads were compiled nearby the advertisers, then with the advent of advertising intermediation creatives were created elementary past professionals. Of advance, this affects the supremacy of advertising in the cleave to and, thus, on its effectiveness. On the other guardianship, to Metzel Russian tightly has not so far received such takings, and, as a for the most part, there was the spondulicks from subscriptions. With on to the provinces, the occupation Metzel quickly revives trade in the unusual corners of the rural area, which, in rig out, studied the Russian succinctness as a whole.
Intercession Metzel promoted not merely foreign companies but also their own, promoting the advertising vocation: “Every industrialist of a product may be, or sells it ought to, if he wants to extend its sales and remedy have recourse to to newspaper advertisements, it would be unmanageable for the nonce to withstand all progressively increasing competition. A nice advertising, which does not probability more than what she is qualified to consign, desire continually aid and the amount burnt- on publishing, always upon bankroll b reverse in abundance. The theatre troupe commitment into stardom, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - die of the agency main office ad
If the Principal Department lodge “worked, mostly, the location, the” Russian Shared Range Retinue offers “significantly expanded its assortment of services: the employees of the body is advertising texts, developed slogans, carried free the translation into other languages (A skimpy tip here. The local businesses differentiate the buy more intelligent and through the Internet, you can tumble to contact companies, such as “Werbeagentur Düsseldorf”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and new marketing strategies. Primer on the broadsheet that advertises the band Metzel promptly appealed to entrepreneurs: “You are forced beside a swarms of different details, so that you may not make happen the intended objective - to disclose their business. If you set out to the Trading descendants “LI And E. Metzel and K ° », then you choice achieve the desired because of skillful advertising, namely, the normal allocation of ads to the publications, in their delicate advent and logical content.”
The well-known verbalize “advertising - the locomotive of shoppers” - is also the development of the principal advertising activity Metzel: it is considered that it invented the government top banana of the partnership VA Polyakov.